So, we are re-launching a product which hasn’t been successful for multiple reasons. And mind you none of these reasons is related to the quality. The product is a premium product in its category and has been a failure, more of a managerial kind than of a technical sort! Re-launching that product has several aspects to it, ATL, digital, BTL, this, that…… what I’m concerned with is the BTL activation of the re-launch, choosing an agency, getting the stuff implemented through them throughout India within the given budget. Hah! Let’s see how it goes! I’m not here to write about it :P That’s for my reference in future.
So, it’s been like.. what … 8 days since it started. And we are making the most of it.. I mean making most of the Coffee Machine… Oh! Did you think about the Learning? :P Well haven’t thought much about that yet…. :)
A typical day of mine starts with waking up at 6:00am and re-waking up at 6:30am….. The morning rituals and bathing takes about an hour… by the end of which my tiffin is ready (Thanks to aunty :) ). I then board a taxi for Dadar station by 7:35am.. Now what kind of taxi drivers I have to deal with every coming day, don’t ask! I rush for the 7:56 Andheri local (ie goes only upto Andheri, not beyond and therefore has less crowd) and board the particular bogie I love- “the most churchgate side” bogie :P (this nomenclature was taught to me by Vrishali- one who taught me to board locals, read the display boards, K=Kalyan, T= Thane, C=Churchgate etc…, 12=12car, 9=9car, F=fast, S=slow etc…)
The-Most-Churchgate-Side bogie would mean the southernmost bogie.. or in *this* case the last bogie! All this while I have my radio plugged in. Or at times Sango’s lectures. Depends whether I’m carrying my ipod or not.
Ok. So where were we… Andheri. Yeah. The real tussle begins once I reach Andheri, the worst place in the whole of Mumbai! Mad Rush! Mad Public! Mad Autowallahs! Ufffff !!!! So After crossing the bridge West to East, you have to stand in the queue for an auto. Because if you don’t stand, they charge you 150/- for the same trip for which you’d end up paying just 20bucks if you stand in queue! You really BUY TIME in Mumbai! Tell ya, that’s Mumbai for you! But in all of this, what I like the most is- the discipline… People here are civilized and disciplined…
The Auto running on the jagged and crooked road takes me to the place I intended to be- Technopolis Knowledge Park- in about 20mins and 20bucks! Ha! So by now I’m already sleepy all over again. So now you realize what kind of motivation is needed to get you through the rest of the day which is actually the WHOLE of it?! I go mad! One hour after I reach the office, my mind is soo turbulent.. All negative thoughts.. immense tension of deadlines.. sleeeepy.. missing home…. All of which ends up in me pressing the machine for a hot chocolate. And as I’m back to the desk, I see my buddies turning up one by one…. We slowly get into conversation and it lightens my dark blues..
All of this ends up in logging on to Facebook and JBmail :D …. And now I get all answers to the questions I used to ask to Mukul and Varun when they were constantly online during their internship :P . Funny… how it all unfolds…. Innit?!
The day goes by. We laugh. We chat. Some of us wait eagerly for the free lunch. Sometimes in between we read up stuff. We meet our mentors for a dosage of de-motivation, I do atleast! Then by the time it’s 4:30pm I am already dreaming of leaving for home.
And ssso I do at 5:00pm! I hurry for a random bus to Andheri station… I board any damn FAST local I see in the offing on the indicator.. Get down at Dadar… and back home by taxi/bus depending upon my mental energy levels to sustain patience of waiting for a bus! After all this, IF I have some sanity left, I work on stuff which I should have ideally done in the office… ELSE, I end up writing such posts! :D
Goodnight/day!
So, it’s been like.. what … 8 days since it started. And we are making the most of it.. I mean making most of the Coffee Machine… Oh! Did you think about the Learning? :P Well haven’t thought much about that yet…. :)
A typical day of mine starts with waking up at 6:00am and re-waking up at 6:30am….. The morning rituals and bathing takes about an hour… by the end of which my tiffin is ready (Thanks to aunty :) ). I then board a taxi for Dadar station by 7:35am.. Now what kind of taxi drivers I have to deal with every coming day, don’t ask! I rush for the 7:56 Andheri local (ie goes only upto Andheri, not beyond and therefore has less crowd) and board the particular bogie I love- “the most churchgate side” bogie :P (this nomenclature was taught to me by Vrishali- one who taught me to board locals, read the display boards, K=Kalyan, T= Thane, C=Churchgate etc…, 12=12car, 9=9car, F=fast, S=slow etc…)
The-Most-Churchgate-Side bogie would mean the southernmost bogie.. or in *this* case the last bogie! All this while I have my radio plugged in. Or at times Sango’s lectures. Depends whether I’m carrying my ipod or not.
Ok. So where were we… Andheri. Yeah. The real tussle begins once I reach Andheri, the worst place in the whole of Mumbai! Mad Rush! Mad Public! Mad Autowallahs! Ufffff !!!! So After crossing the bridge West to East, you have to stand in the queue for an auto. Because if you don’t stand, they charge you 150/- for the same trip for which you’d end up paying just 20bucks if you stand in queue! You really BUY TIME in Mumbai! Tell ya, that’s Mumbai for you! But in all of this, what I like the most is- the discipline… People here are civilized and disciplined…
The Auto running on the jagged and crooked road takes me to the place I intended to be- Technopolis Knowledge Park- in about 20mins and 20bucks! Ha! So by now I’m already sleepy all over again. So now you realize what kind of motivation is needed to get you through the rest of the day which is actually the WHOLE of it?! I go mad! One hour after I reach the office, my mind is soo turbulent.. All negative thoughts.. immense tension of deadlines.. sleeeepy.. missing home…. All of which ends up in me pressing the machine for a hot chocolate. And as I’m back to the desk, I see my buddies turning up one by one…. We slowly get into conversation and it lightens my dark blues..
All of this ends up in logging on to Facebook and JBmail :D …. And now I get all answers to the questions I used to ask to Mukul and Varun when they were constantly online during their internship :P . Funny… how it all unfolds…. Innit?!
The day goes by. We laugh. We chat. Some of us wait eagerly for the free lunch. Sometimes in between we read up stuff. We meet our mentors for a dosage of de-motivation, I do atleast! Then by the time it’s 4:30pm I am already dreaming of leaving for home.
And ssso I do at 5:00pm! I hurry for a random bus to Andheri station… I board any damn FAST local I see in the offing on the indicator.. Get down at Dadar… and back home by taxi/bus depending upon my mental energy levels to sustain patience of waiting for a bus! After all this, IF I have some sanity left, I work on stuff which I should have ideally done in the office… ELSE, I end up writing such posts! :D
Goodnight/day!
