WELCOME TO EARTH !!! If you have not watched the Vodafone’s Zoozoo ads.
Gone are the days when people used to switch channel during commercial breaks.. Especially this IPL season, yes, the IPL sponsor Vodafone’s famous new series of advertisements is creating a sway all over..
Attracted 30,000 users on FaceBook, and still counting. What’s so special about these ads is these Creatures, who come from a different world and speak an unidentifiable language… endorsing Vodafone’s wide range of services and products in their own innocent-smart way! : )
For all those who, even for a moment, thought that these are animated, read on- here’s a revelation/disclosure… These are real people wearing white costumes. Ogilvy & Mather, the agency handling these ads said that they had to use real people as time didn’t permit them to create animations as IPL was on its way. Generally, task is to make Animations look as Real as possible but they had it other way round. To project Real thing as Animated was their job! : )
The actors are basically small-bodied, thin women wearing the white fabric made of light matl. Zoozoos’ head is almost 7 times that of normal human head, to make body look relatively small. The facial expressions are made of rubber and then pasted on it. Shadows happen to be spray painted… :O Everything sounds so unbelievable!! Doesn’t it?
The movements are hurried to make it look comical, this is achieved by filming it at 20fps (frames per second) instead of normal 25fps. The Zoozoo language is done by a trick too… these are no specific words that are identifiable in any language, the words are rubbish/garbage and the voice is tweaked by increasing the pitch and the speed of recording. Because Zoozoos are extraterrestrial, their language has to be alien too : )
These ads are a real treat introducing us to a parallel world of funny characters… and simplest expressions : ) There are a total of 29 ads, one released daily for over the entire IPL season.
If you haven’t watched them yet… Wake up, coz they are real thing happening.. Chuck IPL :) Catch them… HERE
If the link doesn’t work.. go to Youtube and in the Search box, write Vodafone Ads.
all info mentioned above; Courtesy: Google and HT.
Have fun !
Goodnight/day !
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Making of Zoozoo (Interesting concept)
You might have seen them on television while watching IPL matches. Zoozoo is an innovative character launched by the mobile company Vodafone to promote its value added services. These are neither animated nor graphically developed, but is a group of girls from South Africa who are performing this in their specially designed costumes.
This is a completely new concept of advertising which does not include any of the celebrities to promote a product. All these ads are of duration ranging 20-30 seconds and being shown during IPL matches on Sony Max channel. Vodafone spent INR 30 million (3 crores) to make these ads. They are coming up with 30 different ads to promote various value added services; of these 15 are already aired and remaining 15 are being made.
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